Marketing and Sales

Marketing and Sales

You and I could sit for 30 minutes and  come up with dozens of great ideas

Marketing ideas for small business is the easy part, coming
up with the time and resources to consistently execute those ideas, even when
you’re swamped, is the hard part.

Small Business Marketing

Small Business Marketing is different because they are limited in resources and time to spend creating big campaigns.  At Sigma College of Small business we understand this difference and help small business owners understand the fundamentals of marketing.  Then we help them figure out what the BEST tools are for their business and how to use them in the most effective way.  Typical tools that work best for small business owners:

  • Web Site and Search Engine Optimization (SEO)
  • Search Engine Marketing (Adwords)
  • Social Media Marketing – Facebook, Twitter, LinkedIn and Blogging
  • Email Marketing – using Constant Contact and other tools
  • Professional Networking – Chambers of commerce, BNI, Lead sharing groups, events
  • Referral Based Marketing – business by word of mouth
  • Public Relations – Press releases and generating news stories
  • Sales Promotion – Coupons, give-aways, contests and other promotions
  • Advertising – Newspaper, Yellow Pages, TV, Radio and other media
  • Branding

Marketing Plan Services

Sigma College of Small Business can help you develop marketing strategies, a plan and budget for your business.  In the consulting process you will also learn the fundamentals of marketing so that you can make the best decisions in the future.  This will set you up to find the best marketing professional to take your business to the next level.

List of training materials for Marketing

Small Business Sales

Hiring that first sales person is one of the scariest things a business owner faces!  How can another
person understand the value and put the passion behind the sale like you do every day?  At Sigma College of Small Business, we know what it takes to find and hire a sales team that will generate results for small business, without the risk of hiring the wrong person.  Here are the things we focus on for this big decision:

  • Sales Goals for the Business
  • Compensation and Commission Structure
  • Paying for Your Desired Results
  • Sales Organization and Position Description
  • Advertising, Evaluating Resumes and Interviewing
  • Negotiating and Offer and Making the Hire
  • Sales Force Management and Incentives
  • Integrating Marketing and Sales

Small Business Sales Services

Sigma College of Small Business will prepare you to build a sales force by developing a Sales Plan that includes compensation structure, sales goals, incentives, organization and management plans.  We can also help you evaluate and choose contact management and sales management software to suit your needs.

List of training materials for Sales

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